JENNA JUNG

SAN GUN Makgeolli is a beverage labeling project inspired by the deep cultural connection between Korea and the tiger, known as "San Gun" (Mountain Lord). The design features intricate tiger patterns on the bottle, set against a black background to evoke a sense of elegance and sophistication. The label incorporates traditional Korean tiger paintings, seamlessly blending heritage and artistry to create a premium visual identity. This project celebrates the cultural symbolism of the tiger while presenting makgeolli in a refined and modern way.